MOBILE VERSION IS STILL WORK IN PROGRESS SO PLEASE ONLY USE THE LAPTOP VERSION TO BROWSE WWW.DEAZLY.COM WEBSITE. ALSO, SOME PARTS OF THE REGULAR WEBSITE ARE ONLY 90% COMPLETE AT THIS POINT.
BUSINESS CONCEPT & INFO:
NAME: DEAZLY (Idea for name: design + easily)
TAG LINE: Get your home designed easily! (Hopefully self-explanatory)
IDEA FOR LOGO:
Designed after the shape of American B-2 spirit Aircraft because it is fast and a great invention! The shape is also modeled after the boomerang which is a versatile and an uncomplicated tool just like our process.
We promise to produce designs that look great, while still being functional and affordable. We believe good design should be accessible to every homeowner and that’s why we developed our simple, online model. By removing the overhead and streamlining the design process, we provide beautiful interiors to people who would normally skip the service entirely.
CUSTOMER PROFILE/ TARGET MARKET:
Age group between 30 to 50 years old.
Family Income: 100K to 300K
Client is budget conscious. Typically enjoys renovation projects, is influenced by HGTV shows and likes working with a General Contractor (GC). He/She would love DIY projects if had time. Usually has few preferred products but need help in putting the entire look together. Customer is savvy enough to know the different interior design styles and usually has a clear preference for style. He/ She is interested in renovating spaces in the house that get him/her the best return on investment. Likes renovating the home in small phases or per room instead of doing a complete renovation of the house.
Client is intimidated by the Interior Designers and the hourly fees they charge because they do not know what they will end up paying at the end. Client has never worked with an Interior Designer (ID) before due to the high cost of hiring an Interior Designer, is unsure of the process, and doesn’t see the value as he/she feels they can achieve a good designed space by working closely with the GC. Trusts his GC over the designers.
This usually results in average designs as the GC is not skilled in design and doesn’t have the resources or the knowledge to put a design together.
The website is built to explain the idea of online interior design process to the client while showcasing the projects. It uses humor, delicate color scheme to connect with the target market.
Website Development Strategy:
Phase 1 (2021-2022): Focus Region: North America
Website should explain the online design process and act as a platform that provides an affordable design service to homeowners on a budget. In Phase 1 we are releasing a bootstrapped version of the website.
BEFORE YOU START THE SURVEY, PLEASE VISIT:
At the bottom you will see 'admin'. Please click on 'admin' and enter the password - decode. You may have to scroll to find the box to enter password below admin.
enter password: decode
Mobile version is still work in progress so please only use the laptop version to browse the website.